It is difficult to imagine today’s world without marketing. Omnipresent advertisements, newsletters reaching our e-mail address, product placement in television programs, sponsoring – these phenomena are just the tip of the iceberg. Advertising messages that we receive are part of a strategy strictly developed by marketing specialists to persuade us – consumers belonging to a specific target group to choose a promoted product or service, or at least remember the brand and logotype.
Description of the direction
Marketing is a field of knowledge in which analytical skills and the ability to work with numbers perfectly combine with creativity, strategic thinking and communication skills. A marketing student learns practical aspects related to management, market research and running a business. On the other hand, it deals with objects with social roots – social psychology and sociology, in order to better understand the needs of consumers in the future and to answer them adequately, formulating a marketing message.
Modern marketing is increasingly difficult to imagine without the use of new technologies – especially Internet communication channels. Advertising on the Internet is relatively cheaper, and at the same time allows you to reach your target group precisely. In the fields related to internet marketing, students learn about its technical aspects – they will learn, among other things, how SEO and Google AdWords work. In addition, they will learn how to skillfully build messages, for example through social media channels.
What work after marketing?
The range of possible career paths after marketing studies is very wide and depends on the predisposition and the graduate’s specialization. Creative people are the easiest to find in advertising agencies as art directors or copywriters. Analytical minds can count on overcoming subsequent levels and promotion to managerial positions in large corporations in the FMCG industry – in UK many foreign companies have their branches responsible for sales and marketing throughout Central and Eastern Europe. Graduates interested in the Internet will like working as specialists in e-commerce or digital managers. You can always become a freelancer offering your services to companies on a loose cooperation basis.
How to write a good thesis on marketing?
There are many ideas for this. Here are a few of them:
How have selected forms of advertising evolved over the last years?
- A comprehensive case study of a specific brand
- Description of the latest trends related to online marketing
- How do companies get to new customers on the saturated market?
- Consumer needs in a selected market – research work
- SWOT analysis regarding the implementation of a new product
- Description of the direction
Marketing is an area in which we can easily find a topic that nobody has touched upon in scientific work. When it comes to writing jobs, marketing gives us a huge range of possibilities due to its dynamism and the frequency of emerging new trends.
However, if the load of duties, exhaustive practices or chaos resulting from the amount of knowledge acquired makes it difficult for the student to choose the right issue, it is worth using (in order to gather inspiration) a ready-made Bachelor thesis from marketing.