Google Advice

Google is the dominant player on the web. Google is FREE to list and a good ranking on Google goes a long way to obtain general search engine recognition. The dominant Search engines such as Google, MSN and Yahoo use Crawler robots to gather information about web sites. The information is collected and taken back to a database. Once this database is updated it starts to show the results of the crawl. The time frame from a new site to be crawled and when it starts to show is dependant on what "weight" (importance). New sites are subject to Google's aging delay- a delay of about six to eight months on new domains with sites with that have no links to them.  Your new sites will rely entirely on your own promotional efforts during this period. Check your Google site status here Search engines come out with paid advertising schemes - this advertising has to be approached with caution so you get a return from your investment. Google does offer paid advertising in the form of Google Adwords (Google AdWords Screen Shot). You can read up on Google Adwords HERE   The exact method of how Google reads a webpage is a closely guarded secret. In fact,  Google "shifted the goal posts" (altered the algorithm) a number of times and continues to do so. Your rankings will vary because of this. For Small Businesses on the web, the level playing field has been altered constantly.   Large established websites with lots of internal and incoming external links are favoured. This means portal or reference sites get more weight.   New and small websites have to battle for rankings by ensuring their sites are optimized for Google.   Here is a summary of what the Google robot prefers. (Googlebot - the program that continuously gathers web information and stores it on Google's Database - you can check visits by Googlebot by looking at your site statistics) Text is king - Googlebot cannot read images or Flash The more links from other websites to your site the better. The Title tag should contain key phrases. ( https://adwords.google.com/select/KeywordToolExternal ) Meta Tags especially the keyword tag are given little importance. Headers with descriptive paragraphs are recommended. Complimentary key phrases on all Title Tags of internal pages. Pages updated with new content on a regular basis. The use of frames is not beneficial. Plain Text links to the rest of your website. Some Flash and Java Scripted links cannot be crawled. A site map page   Things to Avoid: Avoid hidden text or hidden links. Don't use cloaking or sneaky redirects. Don't send automated queries to Google. Don't load pages with irrelevant keywords. Don't create multiple pages, subdomains, or domains with substantially duplicate content. Don't create pages that install viruses, trojans, or other badware. Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first. There are other technical issues but basically that's it. No cheating, no hidden text, links, redirects, etc, just plain old text information about your product incorporated the key words you wish to rank on. More Google webmaster detail here   By applying the simple rules above you CAN get ranked with Google Phrase Rank Site Test Kitchen Builders Brisbane 1 rodskitchens.com.au Test Home base Physio 1 mobilerehabinnovations.com.au Test Bathroom Builders Brisbane 1 bathroombuildersbrisbane.com.au Test Dive Queensland 1 divequeensland.com.au test child head protection 3 headbumpa.com.au test scuba diving coral sea 1 undersea.com.au test Rescue Medical Technician 2 firstresponseaustralia.com.au test Coral Sea cephalopods 1 australiancephalopods.com test Yongala 1 townsvillematimemuseum.org.au test Len Zell 1 lenzell.com test Underwater Film and Television 2 numa.com.au test cushioned playing surfaces 1 sportsprosurfaces.com.au test Minke Whale 2 minkewhale.org test Shark Research 1 sharkresearch.com test organic coffee exporters 2 coffeeconnections.biz test Cheap hosting Brisbane 1 smallpond.com.au test   Have a look at the front of your site to see how much text is there for Googlebot to read. Are your key phrases in there ? Check your site to see if a spider can read it : http://www.dead-links.com New information is placed on the web all the time so keep your pages updated.  "Setting and forgetting" a web site will allow your site to slip in visibility   Lastly a cautionary note. An improvement can be made on your ranks if the above is applied to your page. If Google arbitrarily decides to alter criteria again, we have to start again. It is an ongoing process. Check links to your sites by entering "link:http://yoursite.com" in Google's search box. Search Engine Popularity : Which engine is the most used ? .  .... July 05 . I suspect that Australians use Google more than indicated on the US pie chart below. Check the links to your site and compare them to your competitors. Get your FREE Link Popularity Checker here : 1.4m - Win98 to XP Search Engine Recognition Help - Spam - Doncha jest luv it ! Visibility Offers